I believe brands have the power to drive positive change, and I partner with clients to transform that potential into tangible results.

I'm Calvin, a design leader obsessed with crafting elegant design solutions that also deliver real business impact. I believe design should be beautiful, functional, and effective – and I apply a refined, systematic approach to achieve this balance successfully.

My journey into design began at Chelsea College of Arts in London, where I earned my BA in Graphic Design Communication. My career beginnings at The School of Life let me explore the intersection of design, psychology, and philosophy – a perspective that still shapes my thinking today.

I currently lead design at Busuu, a leading language-learning app, where I combine contemporary technology and design in collaboration with an incredible team – pushing the boundaries of what's possible in digital design.

My approach

I believe brands have the power to drive positive change, and I partner with clients to transform that potential into tangible results. My approach combines analysis and creative innovation, ensuring your brand identity is visually compelling and strategically sound.

Insights & analysis

Identify your values and pain-points using data and research to provide guidance on what to focus on.

Creative strategy

Start to craft a north-star narrative and creative voice that defines how your brand comes to life in way unique to you.

Building an identity

Craft a definitive expression of your strategy through logo, colour palette, typography, imagery, motion and more.

Systemising

Thoughtfully organise and structure your brands toolkit so that it can be delivered at the highest standard and also allow room for growth.

Activation

Transform your tools into innovative storytelling ready for launch and consumption in multiple channels and in the correct tone.

Scaling & iterating

Understand your brand as it grows, iterate and optimise designs to function at the highest level possible.

My ethos

Beyond the pixels, my ethos is the compass that guides my design and my life. These are principles I live by, the values that shape my decisions, and the beliefs that fuel my creativity.

Make it meaningful

Simplicity, transparency, consistency

Create, refine, repeat

Make it measurable

Help others

Know yourself

Be honest but considerate

Own your mistakes

About you

Thanks for learning about my approach. Now, how can I help you?

Let's start a conversation.