Designing Busuu's first major AI feature, and the system to scale it
Role
Design Lead
Scope
Creative Direction,
Brand Identity,
AI Product Design,
Design System
Industry
Education-technology
Credits
Illustration: Fuchsia MacAree
Motion: Alex Nollent
Busuu is a language-learning platform with over 120 million learners across 15 languages. As design lead, I designed the AI Coach, the company's first major AI feature and a conversational tutor that meets learners at their level. I crafted its visual system interaction patterns, and the design principles that guided how the AI communicated. Alongside this, I rebuilt the underlying design system and illustration library to seamlessly scale across 15 languages and the new product surfaces.
“Absolutely loved working with Calvin. Beyond amazing design acumen, he excelled at cross-departmental collaboration, brought a deep understanding of our product, and had a clear vision for the brand. We valued his original aesthetic, structured approach to our design system, and the calm energy he brought to every team engagement.”
Tina Vifor
Creative Strategy Director, Busuu
