The School of Life for Business
Transforming corporate learning with tailored experiences and a vibrant sub-branding, resulting in increased client spend and expanded virtual offerings.
Creative Direction
Branding
Campaign
Insightful sales tool showcasing the breadth and impact of TSoL for Business, available in both print and digital formats to engage prospects effectively.
About the project
The School of Life for Business offers tailored learning experiences to companies through workshops, talks and conversations. A spectrum of 20 colours and icons were created to convey the emotional breadth covered by the 20 workshops. The contrast of the playful aesthetic in comparsion to similar corperate offerings was crafted to be somewhat distruptive.
Following the design update returning clients increased their spend by 50% and the offering accounted for 35% of total business income. The offering was and designs were then updated to be available virtually, resulting in the acquisition of 30+ new clients and a 300% increase in spend. The refreshed branding was implemented across over a hundred workbooks, teaching notes and presentations.
Workshop icons embodying core ideas in a playful geometric style, facilitating easy identification and replication for seamless allocation and differentiation.
Art-direction for an on-site photoshoot to capture bespoke brand imagery. Ensuring consistency beside graphic elements to optimise the offering.
LinkedIn posts utilising a visual style of data graphics, created to resonate with a more corporate audience.
Paid advertising motion assets targeted at warm prospects to aid in conversion and ensure maximum acquisition.
Promotional posters acting as sales ephemera for prospects as well as engagement material for existing clients to drive retention amongst employees.
Extensive digital material and templated presentations to empower sales teams to engage prospects as efficiently as possible.
Whitepaper in collaboration with Microsoft exploring the intersection of technology and emotional intelligence. A gated resource contributing to the growth of the subscriber database.
