The School of Life already ran a successful programme of consumer classes on topics around work, love and self-understanding. A newly tailored learning experience to offer companies required an extension of the brand to capture a corporate audience whilst still keeping true to The School of Life ethos and aesthetic.

A spectrum of twenty colours were created to convey the emotional breadth covered by the twenty workshops in the offering. Additionally, twenty icons were crafted to distill simplicity out of the emotional complexity. Overall a purposefully playful, but thoughtful, aesthetic crafted to be disruptive in the corporate space.

On launch, the offering accounted for 35% of total business income. The offering was then updated to be available virtually with new supporting assets, resulting in the acquisition of 30+ new clients and a 250% increase in overall spend. Following a design update across hundreds of assets and materials, returning clients increased their spend by 60%.