Leading creative execution of Yapily's comprehensive rebrand
Role
Senior Brand Designer
Scope
Creative Direction, Brand Systems, Campaigns, Digital
Industry
Financial-technology
Yapily is an open banking platform connecting businesses to banks and financial data. I joined the in-house creative team while a new identity was being developed with MultiAdaptor, taking ownership of how the brand was refined, launched and applied across the organisation.
I led the rollout across website, campaigns, social, templates, iconography and internal brand systems, then worked with Content and Demand Generation to turn the launch into a longer-term marketing programme. The work helped increase brand search and share of voice by 24%, LinkedIn engagement by 110%, and resource downloads by 54%.
24%
Increase in brand search & share of voice
110%
Increase in LinkedIn engagement
54%
Increase in resource downloads
“Calvin ticks every box: creative, collaborative, strategic, and always pushing for better. He brings innovative ideas to the table and works effortlessly across teams and levels. An all-around excellent person to work with, and to lead your design.”
Madeline Rosenthal
Director of Brand and Content, Yapily
