Yapily
Lead creative on Yapily’s rebrand, developing and implementing assets, website, launch materials and collateral culminating in a successful unveiling.
Creative Direction
Website
Campaign
OOH brand activation campaign crafting a clear and compelling message of industry leadership and human-first storytelling.
About the project
Yapily’s rebrand project was led by external agency MultiAdaptor. In close collaboration with the MultiAdaptor team creative direction was provided with an oversight on all project deliverables. Then creating all rollout material for the launch, including the website, brand guidelines, social media assets, Google templates, iconography, and swag. The rebrand was successfully unveiled at the Open Banking Expo, resulting in a 24% increase in brand searches and a significant rise in Yapily’s share of voice.
Post-launch, collaboration with the in-house Content and Demand Generation teams led to the development of a marketing strategy aimed at positioning Yapily as an industry leader. This resulted in LinkedIn engagement surging by 110%. Cold and retargeted ads underwent testing to optimise impressions, achieving best-in-class CTR rates of over 0.4% and over 1%, respectively. A focus on high-engagement resources also led to a 54% increase in resource downloads.
Website homepage crafted a clear and compelling baseline user experience; with ongoing testing to tailor journeys for Yapily’s diverse audience needs.
Engaging and informative product pages with newly defined brand assets, including hero and secondary imagery, plus demos.
Developed company pages to elevate Yapily’s brand recognition and establish industry leadership.
Purposeful icons drawn on a 40×40px grid for Yapily’s small scale digital applications; mainly used to aid navigation and signposting.
Designing for scalability: a comprehensive digital design system for Yapily’s evolving suite of digital applications.
Impactful templates and designing all ongoing resources, including reports, case studies and factsheets.
Activation animation for Yapily's social channels to generate brand interest and organic improvement of the companies share of voice.
Empowering sales and demand generation teams with digital assets that effectively promote Yapily’s capabilities, serving as valuable sales enablement material.
Creating LinkedIn retargeting ads with a visually approachable tone and content focused on validation points.
Event ephemera and swag designed with bold brand statements and a simple, sharp graphic language.
