Yapily, a company connecting businesses to thousands of banks and their data, needed to solidify its position as a leader in the nascent open banking industry. They had begun a rebrand with MultiAdaptor, and I joined Yapily's in-house creative team to take ownership of the project's creative oversight, collaborating closely with MultiAdaptor to refine all deliverables.

My focus was on creating a cohesive and impactful brand experience across all touchpoints.  I led the design and development of all rollout materials for the rebrand launch, including the website, comprehensive brand guidelines, engaging social media assets, consistent Google templates, a versatile iconography system, and merchandise.

Following the major success of the rebrand launch and activation campaign, further collaboration with the in-house Content and Demand Generation teams led to the development of a longer-term marketing strategy. The aim was simple but comprehensive, position Yapily as an open-banking industry leader.

Our strategy and designs resulted in LinkedIn engagement surging by 110%. Cold and retargeted ads undergoing testing to optimise impressions, achieving best-in-class CTR rates of over 3% and over 4%, respectively. A further focus on high-engagement resources led to a 54% increase in resource downloads.