Studio Seth
Crafting a heritage-inspired brand where antiquity meets contemporary elegance; resulting in a sold-out principal collection.
Creative Direction
Branding
Website
Campaign
The brand activation campaign posters employed captivating brand statements, evoking an air of mystery and intrigue. Complemented by minimalist product photography the posters exuded charm and allure.
About the project
Studio Seth, an art and artefact dealership, sought to create a heritage-inspired brand that appeals to a contemporary audience. With a focus on affordability, accessibility and ethical standards, the brand aims to bring the wonder and enchantment of owning antiquities to people’s homes.
The logo drew inspiration from ancient monograms, incorporating intricacy and timelessness. The colour scheme, inspired by the organic tones found in the sculptures, added depth and richness, creating a harmonious connection between past and present. The successful launch led to the principal collection selling out in just three weeks, with ongoing collaboration and development for future ideas, campaigns and executions.
The monogram, Studio Seth’s primary logo, draws upon the historical significance of monograms that date back to 350 BC, providing a fitting and timeless mark for the brand’s identity.
The wordmark, serving as Studio Seth’s secondary logo, showcases the brand’s name with distinction. Domaine by Klim Type Foundry was selected for its fusion of traditional and contemporary aesthetics.
Throughout printed ephemera we also introduced a series of emblems, signets and decorative marks to enhance the brand’s identity and imbue a strong sense of tradition.
Comprehensive reports and sales ephemera to accompany purchases to ensure that every customer journey was refined and detailed.
Simple, refined signage anchors the brand’s iconic mark, crafting a distinctive activation. A shorthand sign-off directs attention to the website, boosting traction for online sales.
The homepage serving as a captivating stage for the artwork, using organic, earthy and muted tones to create an immersive experience.
Transactional pages adopted a refined approach, giving ample space to showcase granular details and provide a seamless and well-informed purchasing experience.
Extensive brand guidelines were created to assist the in-house team and outside collaborators when creating branded assets.
