Studio Seth, an art and artefact dealership, sought to create a heritage-inspired brand that appeals to a contemporary audience. With a focus on affordability, accessibility and ethical standards, the brand aims to bring the wonder and enchantment of owning antiquities to people’s homes.

The logo drew inspiration from ancient monograms, incorporating intricacy and timelessness. The colour scheme, inspired by the organic tones found in the sculptures, added depth and richness, creating a harmonious connection between past and present. The successful launch led to the principal collection selling out in three weeks.