Just Got Made is an organisation committed to supporting artists, designers and craftspeople; providing industry connections, insider information and opportunities for lasting projects. One of their notable initiatives is the Weekender, an annual fair that aimed to showcase the work of emerging creatives, open to both the public and industry professionals.

Working closely with the Just Got Made team, we identified three core themes that defined the essence of the Weekender: discovery, connection and diversity. To visually communicate these concepts, we developed a modular graphic system that symbolised the idea of individual nodes coming together to form a powerful collective. This concept emphasised the potential for endless variations of connection and collaboration within the creative community.