Just Got Made
Exploring discovery, connection and diversity; a vibrant showcase of emerging creatives and a catalyst for industry connections.
Creative Direction
Identity
Engaging poster series adorning the Southbank of London, guiding visitors to the iconic Oxo Tower Wharf where the event was scheduled.
About the project
Just Got Made is an organisation committed to supporting artists, designers and craftspeople; providing industry connections, insider information and opportunities for lasting projects. One of their notable initiatives is the Weekender, an annual fair that aimed to showcase the work of emerging creatives, open to both the public and industry professionals.
Working closely with the Just Got Made team, we identified three core themes that defined the essence of the Weekender: discovery, connection and diversity. To visually communicate these concepts, we developed a modular graphic system that symbolised the idea of individual nodes coming together to form a powerful collective. This concept emphasised the potential for endless variations of connection and collaboration within the creative community.
The accordion brochure, a dynamic marketing tool and practical guide, reflecting the spirit of networks and interconnection that define the event.
From the playful colour scheme to the integration of connection, every detail celebrates the spirit of creativity and collaboration.
Playful yet intuitive signage and way-finding systems designed to guide through the event, ensuring moments of discovery and connection.
