I started my career at The School of Life in 2016, spending five years in-house before continuing our relationship independently from 2021. A decade on, it remains one of my longest-running creative collaborations.

Working closely with Marketing and Product, I helped move campaigns away from individual product promotion towards broader themes built around the company’s ideas. Alongside this, I developed a new art direction for retail photography and marketing, and reshaped the process from initial idea through to campaign release.